Our Story

Not All Chais Are Created Equal

Pure Spice started because we couldn’t find a chai powder we felt good about drinking.

Everything out there was full of sugar, milk solids, or artificial flavours and flavours. Black tea was even something we didn’t want due to its caffeine content.

So, here at Pure Spice, and we’ve made it our mission to bring you the most comforting, delicious, and wholesome chai you’ve ever tasted. When we say wholesome, we mean it—our chai is 100% sugar-free, caffeine-free, and made from organic ingredients. No fillers, no weird flavours, no shortcuts. Just real spices, hand-blended with love.

It’s Chai, Made With Love

What sets us apart? Every batch of Pure Spice is hand-blended with care. We don’t cut corners, and you can taste the difference. Our blends are designed to make your life just a little bit better—one mug at a time.

We’re proud to be an independent Australian company raising the bar for chai. Whether you’re brewing at home or taking your favourite blend on the road, Pure Spice is here to elevate your tea game.

So go ahead—brew yourself a mug, take a sip, and let the magic of Pure Spice take you to your happy place.